The new gold standard for
clear and hassle-free vision.
ZEISS DuraVision Gold coating
Experience the difference with ZEISS DuraVision Gold.
Where cutting-edge technology meets elegance and functionality.
ZEISS DuraVision Gold is the latest and most premium lens coating by ZEISS. Applied to the front and back surface of your lenses, thin but powerful layers help your spectacles stay in the best shape for longer and add an elegant golden hue – a subtle but special effect. Featuring the new CleanGuard™ technology, spectacles with ZEISS DuraVision Gold enrich the lens with water and oil repellency, plus anti-static properties, helping to keep dust and dirt away.
With DuraVision® Gold, ZEISS sets a new benchmark in lens coating technology.
Easy to clean.
Hard to get dirty.
Lenses with ZEISS DuraVision Gold feature the new innovative CleanGuard™ technology, which allows you to clean your lenses up to three times faster1. A smooth surface makes wiping effortless, while enhanced smudge resistance ensures that fingerprints and oils are quickly removed. Raindrops bead up and roll away, while anti-static layers minimize dust attraction.
Protect your lenses from
daily wear and tear.
Its thermally-cured hard coat enhances stability and scratch protection, then through a chemical process involving ion bombardment, ultra-thin densely packed layers of metal and ceramic oxides are created. ZEISS DuraVision Gold surpassed expectations with an impressive average Bayer ratio of 16 – the industry standard for evaluating scratch resistance.2
Fewer reflections,
more clarity.
ZEISS DuraVision Gold comes with a signature golden reflex which can help you enjoy a more accurate color view. The coating reduces unwanted yellowing and blue light reflectance and its peak anti-reflective performance in low-light conditions enhances light transmittance – for remarkable visual clarity.
Elevate your look with a subtle hue.
The subtle golden hue complements today’s trending frames, especially in gold, brown, and black. This stylish shade can even enhance your hair color and skin tone, ensuring you look great while enjoying the innovative performance of this highly functional lens coating.
One coating, many choices.
Let us help you find the right fit for you.
Level up your eyewear with a striking golden hue.
ZEISS DuraVision Gold helps keep your eyeglass lenses in best shape for longer. And the golden reflex enhances vision clarity and style of your eyewear.
Add a layer of protection to your new sunglasses.
Protect your eyes and lenses by adding ZEISS DuraVision Gold to your sunglasses. Thanks to CleanGuard™ technology, they also don't smudge as easily and are quicker to clean.1
Design your signature spectacles with the latest fashion tints.
With a distinctive look on clear and tinted lenses, ZEISS DuraVision Gold is a great choice for your photochromic lenses like ZEISS PhotoFusion X.